Bold: How to Be Brave in Business and Win [Paperback]
![Bold: How to Be Brave in Business and Win [Paperback]](https://bookish.kiev.ua/image/cache/catalog/import_files/97/971e1266-4755-11e1-bc8b-525400ae5905_06ac8aa8-c762-11e6-b35b-000c29e6f02a-500x500.jpeg "Обложка Bold: How to Be Brave in Business and Win [Paperback]")
ISBN:
9780749463441
Bold: How to Be Brave in Business and Win [Paperback]
Характеристики
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Автор
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Shaun Smith |
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Год издания
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2011 |
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Жанр
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Менеджмент |
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Издательство
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Kogan Page |
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Количество страниц
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336 |
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Переплет
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Мягкий |
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Язык
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Русский язый |
576₴
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У кошик
Опис
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business.
BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers.
Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), BOLD puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com.
These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.
Книги автора
![Bold: How to Be Brave in Business and Win [Paperback]](https://bookish.kiev.ua/image/cache/catalog/import_files/97/971e1266-4755-11e1-bc8b-525400ae5905_06ac8aa8-c762-11e6-b35b-000c29e6f02a-250x250.jpeg "Обложка Bold: How to Be Brave in Business and Win [Paperback]")
Новинки
![Strange Sally Diamond [Hardcover]](https://bookish.kiev.ua/image/cache/catalog/import_files/b6/b62422bb-c41e-11ee-9796-00155d1cf204_daf2ae24-c41e-11ee-9796-00155d1cf204-250x250.jpeg "Strange Sally Diamond [Hardcover]")
Deliciously Healthy Pregnancy: Nutrition and Recipes for Optimal Health from Conception to Parenthoo
Є в наявності
ISBN: 9780241530566
715₴