Tim Cook: The Genius Who Took Apple to the Next Level

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ISBN: 9780241348208

Характеристики

Автор	Kahney, L.
Год издания	2019
Издательство	Portfolio Penguin
Количество страниц	320
Переплет	Мягкий
Язык	Русский язый

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The first biography of Apple's CEO, Tim Cook

'A rich narrative with chapters covering values and Apple's progress under Cook' Wall Street Journal

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.

But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.

Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.