New Strategic Selling [Paperback]
![New Strategic Selling [Paperback]](https://bookish.kiev.ua/image/cache/catalog/import_files/3f/3f2c1ab3-4756-11e1-bc8b-525400ae5905_5c7ad283-7464-11e8-b4c1-000c29e6f02a-500x500.jpeg "Обложка New Strategic Selling [Paperback]")
ISBN:
9780749462949
New Strategic Selling [Paperback]
Характеристики
|
Автор
|
Robert Miller |
|
Вікова категорія
|
Дорослі |
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Видавництво
|
Kogan Page |
|
Жанр
|
Маркетинг |
|
Кількість сторінок
|
288 |
|
Мова
|
Англійська мова |
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Обкладинка
|
М'яка |
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Рік видання
|
2011 |
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Опис
One of the best-selling books on selling ever published, Strategic Selling® presented the idea of selling as a joint venture and introduced the influential concept of 'win-win'. The response to 'win-win' was immediate, forever changing sales and marketing with its rejection of manipulative tactics. It helped to turn Miller Heiman, the company that created Strategic Selling®, into a global leader in sales and development, with the most prestigious client list in the industry.
A genuine business classic, this latest, third edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special new section featuring the most commonly asked challenging questions from the Miller Heiman workshop. It remains essential reading for sales directors, managers and executives in any type of company.
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